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關于企業新聞宣傳工作的思考

　　2023年(nian)金秋，全國宣(xuan)(xuan)(xuan)傳(chuan)(chuan)思(si)想文(wen)化(hua)(hua)工(gong)作(zuo)(zuo)(zuo)會議召開。習近(jin)平(ping)總(zong)書記對(dui)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)思(si)想文(wen)化(hua)(hua)工(gong)作(zuo)(zuo)(zuo)作(zuo)(zuo)(zuo)出重(zhong)要(yao)(yao)指示：宣(xuan)(xuan)(xuan)傳(chuan)(chuan)思(si)想文(wen)化(hua)(hua)工(gong)作(zuo)(zuo)(zuo)事(shi)關(guan)黨的(de)(de)(de)前途(tu)命運，事(shi)關(guan)國家長治久安，事(shi)關(guan)民(min)(min)族凝聚力和向心(xin)(xin)力，是一項極端重(zhong)要(yao)(yao)的(de)(de)(de)工(gong)作(zuo)(zuo)(zuo)。黨的(de)(de)(de)新聞輿(yu)論(lun)工(gong)作(zuo)(zuo)(zuo)是宣(xuan)(xuan)(xuan)傳(chuan)(chuan)思(si)想文(wen)化(hua)(hua)工(gong)作(zuo)(zuo)(zuo)的(de)(de)(de)重(zhong)要(yao)(yao)組(zu)成部分，發揮著(zhu)舉旗幟、聚民(min)(min)心(xin)(xin)、育(yu)新人、興文(wen)化(hua)(hua)、展(zhan)形象的(de)(de)(de)重(zhong)要(yao)(yao)作(zuo)(zuo)(zuo)用(yong)，這是企業(ye)新聞宣(xuan)(xuan)(xuan)傳(chuan)(chuan)工(gong)作(zuo)(zuo)(zuo)者必須自覺承擔起(qi)的(de)(de)(de)使命任(ren)務，也是企業(ye)新聞宣(xuan)(xuan)(xuan)傳(chuan)(chuan)工(gong)作(zuo)(zuo)(zuo)者工(gong)作(zuo)(zuo)(zuo)的(de)(de)(de)根本(ben)遵循和基本(ben)思(si)路。

　　把牢(lao)新(xin)(xin)聞(wen)宣(xuan)傳(chuan)(chuan)輿論導向(xiang)。堅(jian)持(chi)“黨(dang)管(guan)(guan)(guan)宣(xuan)傳(chuan)(chuan)”的原則(ze)，把宣(xuan)傳(chuan)(chuan)工(gong)(gong)作(zuo)(zuo)列(lie)入企業年度(du)黨(dang)建工(gong)(gong)作(zuo)(zuo)要點，在頂層設(she)計(ji)中(zhong)確立(li)企業宣(xuan)傳(chuan)(chuan)定(ding)位，把新(xin)(xin)聞(wen)宣(xuan)傳(chuan)(chuan)工(gong)(gong)作(zuo)(zuo)任務指(zhi)標列(lie)入各級(ji)黨(dang)組織(zhi)黨(dang)建工(gong)(gong)作(zuo)(zuo)責(ze)任書，進(jin)一步(bu)壓緊壓實(shi)黨(dang)組織(zhi)抓(zhua)好新(xin)(xin)聞(wen)宣(xuan)傳(chuan)(chuan)工(gong)(gong)作(zuo)(zuo)的責(ze)任感(gan)和使命(ming)感(gan)。堅(jian)守新(xin)(xin)聞(wen)宣(xuan)傳(chuan)(chuan)工(gong)(gong)作(zuo)(zuo)主方向(xiang)，自覺宣(xuan)傳(chuan)(chuan)好黨(dang)的路線、方針、政策，強(qiang)化(hua)輿論導向(xiang)和宣(xuan)傳(chuan)(chuan)引(yin)導，以“首(shou)(shou)頁首(shou)(shou)屏首(shou)(shou)條”轉載(zai)轉發習近平總書記(ji)重要講話精神和黨(dang)中(zhong)央、國務院的重大部(bu)署(shu)，及(ji)時(shi)(shi)宣(xuan)傳(chuan)(chuan)刊發上(shang)級(ji)黨(dang)組織(zhi)重要宣(xuan)傳(chuan)(chuan)內(nei)容，推動各級(ji)黨(dang)組織(zhi)及(ji)全(quan)(quan)體(ti)黨(dang)員(yuan)干部(bu)職(zhi)工(gong)(gong)認真學(xue)習宣(xuan)傳(chuan)(chuan)貫(guan)徹習近平新(xin)(xin)時(shi)(shi)代中(zhong)國特色社(she)(she)會主義思想，以實(shi)際行(xing)(xing)動堅(jian)定(ding)擁護(hu)“兩(liang)個確立(li)”、堅(jian)決(jue)做到(dao)“兩(liang)個維護(hu)”。制定(ding)企業《宣(xuan)傳(chuan)(chuan)信(xin)(xin)息(xi)工(gong)(gong)作(zuo)(zuo)管(guan)(guan)(guan)理辦法(fa)》，對(dui)宣(xuan)傳(chuan)(chuan)信(xin)(xin)息(xi)采集報送發布進(jin)行(xing)(xing)管(guan)(guan)(guan)理，做好保密審查(cha)，執(zhi)行(xing)(xing)新(xin)(xin)聞(wen)宣(xuan)傳(chuan)(chuan)“三(san)審三(san)校”，確保新(xin)(xin)聞(wen)報道不(bu)越紀(ji)律(lv)(lv)“紅線”、不(bu)碰原則(ze)“底(di)線”。以《微信(xin)(xin)工(gong)(gong)作(zuo)(zuo)群管(guan)(guan)(guan)理規(gui)范》對(dui)微信(xin)(xin)工(gong)(gong)作(zuo)(zuo)群進(jin)行(xing)(xing)動態管(guan)(guan)(guan)理，以《職(zhi)工(gong)(gong)文(wen)明上(shang)網(wang)行(xing)(xing)為規(gui)范》倡導職(zhi)工(gong)(gong)增(zeng)強(qiang)政治意(yi)識(shi)(shi)(shi)、法(fa)律(lv)(lv)意(yi)識(shi)(shi)(shi)、網(wang)絡(luo)道德意(yi)識(shi)(shi)(shi)、社(she)(she)會責(ze)任意(yi)識(shi)(shi)(shi)、工(gong)(gong)作(zuo)(zuo)紀(ji)律(lv)(lv)意(yi)識(shi)(shi)(shi)、信(xin)(xin)息(xi)保密意(yi)識(shi)(shi)(shi)、網(wang)絡(luo)安全(quan)(quan)意(yi)識(shi)(shi)(shi)，引(yin)領職(zhi)工(gong)(gong)成長(chang)進(jin)步(bu)。

　　突(tu)出新(xin)(xin)(xin)聞(wen)(wen)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)內(nei)(nei)容(rong)實(shi)(shi)質。企(qi)(qi)業(ye)(ye)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)工(gong)作要(yao)“圍(wei)繞中心(xin)(xin)，服務大局”，要(yao)與科(ke)研生產經營發展深(shen)度(du)融合，對內(nei)(nei)傳(chuan)(chuan)(chuan)(chuan)遞(di)能量(liang)、凝(ning)聚共(gong)識(shi)、堅(jian)定信(xin)(xin)心(xin)(xin)，對外提煉優勢、鍛造形象、傳(chuan)(chuan)(chuan)(chuan)播品牌。要(yao)主動服務企(qi)(qi)業(ye)(ye)發展戰略定位，找準新(xin)(xin)(xin)聞(wen)(wen)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)工(gong)作與中心(xin)(xin)工(gong)作的(de)(de)最佳結(jie)合點(dian)(dian)(dian)(dian)，把企(qi)(qi)業(ye)(ye)新(xin)(xin)(xin)聞(wen)(wen)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)報道(dao)選題、內(nei)(nei)容(rong)策劃(hua)與企(qi)(qi)業(ye)(ye)不同階(jie)段的(de)(de)生產經營重(zhong)點(dian)(dian)(dian)(dian)任務、主攻方向結(jie)合起來，制定年(nian)(nian)度(du)新(xin)(xin)(xin)聞(wen)(wen)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)工(gong)作要(yao)點(dian)(dian)(dian)(dian)，確(que)定年(nian)(nian)度(du)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)報道(dao)重(zhong)點(dian)(dian)(dian)(dian)選題計劃(hua)，每季(ji)發布季(ji)度(du)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)工(gong)作指(zhi)導，通過主動選題、主動策劃(hua)、主動溝通、精(jing)準指(zhi)導，努力(li)(li)提升新(xin)(xin)(xin)聞(wen)(wen)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)的(de)(de)針對性和(he)新(xin)(xin)(xin)聞(wen)(wen)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)“時、度(du)、效”。突(tu)出重(zhong)點(dian)(dian)(dian)(dian)工(gong)作的(de)(de)跟蹤報道(dao)，對國企(qi)(qi)改革深(shen)化提升行動、高質量(liang)發展、科(ke)技創新(xin)(xin)(xin)、夯實(shi)(shi)質量(liang)安(an)全兩大基石、黨的(de)(de)建(jian)設的(de)(de)做法和(he)成果、群團性活動以及先進人物和(he)事(shi)跡等進行大力(li)(li)宣(xuan)(xuan)(xuan)揚，在(zai)生動鮮活、具(ju)體形象、入(ru)腦入(ru)心(xin)(xin)上下(xia)功夫，著(zhu)力(li)(li)講述(shu)好(hao)企(qi)(qi)業(ye)(ye)故事(shi)，傳(chuan)(chuan)(chuan)(chuan)播好(hao)企(qi)(qi)業(ye)(ye)聲音，樹立好(hao)企(qi)(qi)業(ye)(ye)形象。要(yao)積(ji)極利用(yong)好(hao)新(xin)(xin)(xin)媒體平(ping)臺，推動各類媒體及平(ping)臺的(de)(de)信(xin)(xin)息資源互(hu)聯互(hu)通、共(gong)建(jian)共(gong)享，構(gou)建(jian)網上網下(xia)一體、內(nei)(nei)宣(xuan)(xuan)(xuan)外宣(xuan)(xuan)(xuan)聯動的(de)(de)輿論格(ge)局，不斷提升新(xin)(xin)(xin)聞(wen)(wen)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)和(he)企(qi)(qi)業(ye)(ye)文化的(de)(de)吸引力(li)(li)、感(gan)染力(li)(li)和(he)傳(chuan)(chuan)(chuan)(chuan)播力(li)(li)。

　　提高新(xin)(xin)聞(wen)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)隊(dui)伍(wu)能力(li)(li)。人(ren)才隊(dui)伍(wu)建(jian)(jian)設是確保新(xin)(xin)聞(wen)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)工(gong)(gong)(gong)作(zuo)質量的(de)(de)關鍵。要(yao)(yao)積(ji)(ji)極(ji)構建(jian)(jian)黨(dang)委集中統一(yi)領導(dao)，黨(dang)政齊(qi)抓共管，宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)部(bu)門組織協調，各(ge)業(ye)(ye)務部(bu)門協同(tong)推進的(de)(de)大宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)工(gong)(gong)(gong)作(zuo)格(ge)局。緊扣新(xin)(xin)聞(wen)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)腳力(li)(li)、眼(yan)力(li)(li)、腦力(li)(li)、筆(bi)力(li)(li)“四力(li)(li)”要(yao)(yao)求，選(xuan)(xuan)拔政治素(su)養(yang)高、業(ye)(ye)務能力(li)(li)強的(de)(de)優秀專(zhuan)業(ye)(ye)人(ren)才負責(ze)新(xin)(xin)聞(wen)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)和輿(yu)情工(gong)(gong)(gong)作(zuo)。實施宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)干(gan)部(bu)培(pei)養(yang)工(gong)(gong)(gong)程(cheng)，積(ji)(ji)極(ji)參加新(xin)(xin)聞(wen)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)、保密培(pei)訓(xun)(xun)(xun)(xun)、融(rong)媒體(ti)業(ye)(ye)務培(pei)訓(xun)(xun)(xun)(xun)等(deng)，不(bu)(bu)(bu)斷掌握新(xin)(xin)知識、熟(shu)悉新(xin)(xin)領域、開(kai)拓新(xin)(xin)視(shi)野，增強政治素(su)質和本領能力(li)(li)。倡導(dao)“人(ren)人(ren)爭當通(tong)(tong)訊員(yuan)(yuan)(yuan)、人(ren)人(ren)善(shan)講企業(ye)(ye)故事”理念，在各(ge)部(bu)門遴選(xuan)(xuan)熱愛(ai)新(xin)(xin)聞(wen)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)工(gong)(gong)(gong)作(zuo)并有一(yi)定基(ji)礎的(de)(de)職工(gong)(gong)(gong)組建(jian)(jian)通(tong)(tong)訊員(yuan)(yuan)(yuan)隊(dui)伍(wu)，充足(zu)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)人(ren)才儲備。舉辦(ban)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)報道寫作(zuo)培(pei)訓(xun)(xun)(xun)(xun)班，邀請專(zhuan)業(ye)(ye)人(ren)士現場授課，不(bu)(bu)(bu)斷提升宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)隊(dui)伍(wu)的(de)(de)整體(ti)新(xin)(xin)聞(wen)素(su)養(yang)和專(zhuan)業(ye)(ye)能力(li)(li)；建(jian)(jian)立“傳(chuan)(chuan)(chuan)(chuan)(chuan)幫帶”內部(bu)學習交(jiao)(jiao)流(liu)機制，不(bu)(bu)(bu)定期(qi)舉辦(ban)讀書會，選(xuan)(xuan)定一(yi)篇通(tong)(tong)訊員(yuan)(yuan)(yuan)采寫的(de)(de)新(xin)(xin)聞(wen)初稿，由文筆(bi)較好(hao)、經驗豐富的(de)(de)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)工(gong)(gong)(gong)作(zuo)人(ren)員(yuan)(yuan)(yuan)修改完善(shan)，大家共同(tong)交(jiao)(jiao)流(liu)研討(tao)稿件寫法(fa)，在“寫中訓(xun)(xun)(xun)(xun)、訓(xun)(xun)(xun)(xun)中寫”。在給付稿酬之(zhi)外，實施宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)信息積(ji)(ji)分(fen)制，對在不(bu)(bu)(bu)同(tong)層級媒體(ti)中刊發(fa)的(de)(de)宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)信息賦予不(bu)(bu)(bu)同(tong)分(fen)值，每年根據(ju)積(ji)(ji)分(fen)統計(ji)結果對達到不(bu)(bu)(bu)同(tong)分(fen)值的(de)(de)通(tong)(tong)訊員(yuan)(yuan)(yuan)再(zai)次(ci)分(fen)級獎勵，并作(zuo)為評選(xuan)(xuan)“優秀通(tong)(tong)訊員(yuan)(yuan)(yuan)”的(de)(de)主(zhu)要(yao)(yao)參考依據(ju)，激發(fa)基(ji)層通(tong)(tong)訊員(yuan)(yuan)(yuan)把鏡頭(tou)聚焦到一(yi)線、采集報送一(yi)線最鮮活宣(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)(chuan)(chuan)信息的(de)(de)主(zhu)動性和積(ji)(ji)極(ji)性。（光電集團湖(hu)光公司 潘麗華）